Welcome to my personal portfolio—your window into my digital marketing journey. I blend strategic thinking, data-driven insights, and a commitment to innovation to deliver impactful campaigns. Discover how my expertise helps businesses scale effectively across diverse industries.
Experienced Digital Marketing Professional
I’m a seasoned digital marketing specialist with over 8 years of expertise managing paid search and multi-channel digital campaigns across diverse industries and client sizes—from SMBs to enterprise accounts. I’ve effectively overseen high-budget advertising strategies, leveraging data-driven insights to consistently surpass KPIs and drive significant business growth. Committed to continuous learning, I’m actively expanding my capabilities in cutting-edge AI tools to deliver even stronger marketing outcomes.
Enterprise AM
BarkleyOKRP
02/2024 - 03/2025
Sr. Digital AM
EmoryDay
06/2022 - 12/2023
Marketing Coord.
NewFold Digital
02/2018 - 03/2022
WordPress Designer
NewFold Digital
12/2016 - 02/2018
Google Ads Search
02/2025 - 02/2026
Google Analytics (GA4)
02/2025 - 02/2026
Meta Media Buying Professional
04/2023
Google Ads Display
02/2025 - 02/2026
Generative AI Mastery
02/2025
Proven Digital Skillset
SEM/PPC
With extensive experience in Google Ads & Microsoft Ads, I’ve successfully driven both lead-gen & e-commerce campaigns across a wide array of industries.
Social PPC
Experienced in crafting engaging Facebook & Instagram ad campaigns, I excel at developing compelling copy & creative assets tailored to target audiences.
WordPress
I have designed and launched hundreds of professional websites using WordPress, leveraging popular page builders like Elementor, Beaver Builder, & DIVI.
AI Tools
Actively proficient in leveraging AI tools to streamline digital marketing workflows, including content creation, graphic design, and campaign automation.
FSA/HSA Retailer
A leading online marketplace specializing in FSA/HSA-approved products needed a significant performance boost heading into their busiest quarter. With increased competition and just 2-3 months to restructure and deliver results, the goal was clear: achieve at least a 10X ROAS to justify agency costs and surpass prior-year performance.
The client saw outstanding reults: a 35% increase in revenue year-over-year and an impressive 14X ROAS, far surpassing initial goals. Additionally, by refining bidding strategies, we successfully lowered Brand term CPCs by 13%, further improving the overall cost-efficiency of their campaigns.
Services Managed:
Have A Request or Questions?
Have questions about my experience or skills? I’m always happy to connect. Send a quick message through my contact form or chat directly with my custom-built AI chatbot to instantly find answers.