Global Healing
Challenge / Objective
Global Healing, a leading health and wellness brand with over two decades in the industry, needed fresh strategies to expand their audience beyond their loyal customer base. My task was to help Global Healing capture new market share and drive sustainable growth amidst intense competition in the vitamins and wellness sector.
How I Helped
I spearheaded the development of a comprehensive Performance Max strategy, strategically segmenting campaigns to target new customers separately from existing loyal ones. My detailed campaign structures prioritized top-selling products, bundles, and emerging opportunities, backed by audience insights from GA4, ensuring optimal ad relevance and effectiveness.
The Results
The targeted approach significantly boosted Global Healing’s growth, achieving a remarkable 99.8% increase in year-over-year revenue and a 72.1% increase in ROAS. Additionally, the strategy successfully expanded their customer base, resulting in a 33% increase in first-time purchasers within just one month.
Services Managed:
Have A Request or Questions?
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