Howard Air & Plumbing
Challenge / Objective
Howard Air & Plumbing, a leader in heating, air conditioning, plumbing, and indoor air quality services, faced escalating costs-per-lead (CPLs) and declining lead volumes in their paid search campaigns. My objective was to create and implement a robust new strategy that would drive down CPLs, increase lead volume, and clearly outperform their previous agency’s results.
How I Helped
I performed a comprehensive audit of their existing Google & Bing Search campaigns, uncovering significant opportunities to restructure their approach. By implementing automated target CPA bidding, strategic keyword optimizations, and compelling, targeted ad copy, I ensured their ads reached relevant audiences effectively.
The Results
Within weeks, Howard Air & Plumbing experienced a significant 35% increase in lead volume and a 25% decrease in cost-per-acquisition compared to branches running the previous strategy. This rapid turnaround validated our strategic approach, setting a new standard for their ongoing campaign management.
Services Managed:
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