Jewelry Retailer
Challenge / Objective
An online jewelry retail brand needed to significantly increase its reach among new buyers, specifically targeting users in the early stages of their purchase journey. My objective was to craft a robust paid media strategy to effectively attract and convert these new users, meeting ambitious business targets without sacrificing profitability.
How I Helped
I drove the strategy for a multifaceted digital campaign, seamlessly integrating paid search, Performance Max, and programmatic display advertising to capture user demand across every stage of the funnel. Leveraging audience insights from Google Ads and DV360, along with carefully crafted creative assets, I ensured optimal frequency capping and precise targeting to achieve superior campaign performance.
The Results
The new approach rapidly delivered impressive results: within four weeks, programmatic display ads directly influenced 61.2% of new user conversions, marking a substantial 120% increase in assisted conversions YoY. The client also saw significant WoW improvements in direct traffic, brand search engagement, and total conversions, clearly demonstrating the effectiveness of my strategy in achieving their objectives.
Services Managed:
Have A Request or Questions?
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